Monday, February 17, 2014

There’s A Walkman In My Water - Sony Proves New Waterproof MP3 By Packaging It In Bottled Water


If you’ve ever dreamed of listening to music while swimming, Sony made sure that this dream finally became a reality. With the help of Auckland advertising agency DraftFCB, Sony vending machines have been strategically installed on the streets of New Zealand. The brand’s long-lasting and pioneering Walkman sub-brand has created a new waterproof MP3 player designed to enhance the experience of listening to music while swimming. The target niche is precisely defined; professional swimmers are preferred customers (as it’s indirectly stated in commercial).



However, their attention is difficult to attract and retain, so the brand made great effort by creating the world’s first Bottled Walkman.
This accessible and trending business approach provides necessary exposure for the intent of their visual display. Sony’s newest MP3 player is sold inside individual containers of water to promote that they have the utmost confidence in their 100% waterproof claim.



Dubbed the “Bottled Walkman”, these vending machines are placed near where Sony’s intended target demographic might gather; including gyms, shopping malls, and sporting arenas.
Part of the advertising strategy is to point out the competitive advantage Sony’s MP3 player inhabits in comparison to one of their largest competitors, Apple. There is no denying that Apple is beautiful, but beautiful things are often fragile.



Drop an iPod a few inches from the ground, and the screen resembles an intricate spider-web. Love belting out Mariah Carey in the shower? Not with an Apple MP3 player. The tiniest amount of condensation can completely ruin the speakers.
Sony solves these issues, and dives into a frontier where no other music device dare go, underwater.



 Now swimmers have the option of listening to music while working on their stroke, something that wasn’t possible before. The Bottled Walkman successfully opens up a broader sporting consumer base.

For $100, individuals might be hesitant to stuff a Benjamin inside the cash feeder for a product filled with water.  However, the decision might become easier once your iPod decides it has had enough of your sweaty gym session or off key shower serenade.

Don’t Know What To Make For Dinner? Daily Menu Dishes Will Decide For You


Chefs will be pioneering the presentation of food on plates forever. It’s an element of the food & eating experience which even has its own trends. However a new trend is emerging of late; rather than make food look beautiful on plates plates & ceramics are now being designed specifically for certain foods and it’s far more beautiful than the banana protectors or prison issue meal trays that might first spring to mind. From cream puff plates to ones designed for chicken and chips this adds an element of playfulness & design clout to the eating experience… your meal will look beautiful even without trying!
Take for example the ‘menu’ series from 5.5 designs for Khala – the plates very design dictating a weekly menu.
Every day, the dishes that compose and define our diet are often archetypal: ham / small macaroni, chicken / French fries, pork chop / green peas, fried fish / rice.
« Daily Menu » is a collection of plates whose shape is defined by different food stereotypes - one per each day of the week. The plate works as a recipe inspiration and could suggest a meal when we are short of ideas. For each day a dish and for each dish a plate!

Monday: chicken / french fries




Tuesday: pork chop / green peas




Wednesday: sausage / purée




Thursday: ground steak / french beans




Friday: fried fish / rice




Saturday: ham / small macaroni




Sunday: omelette / salad




Leti Pendant Light By Marko Macura And Ingeborg Van Uden


Today it is all about lighting and this cute pendant light can be also an excellent present .



Leti, is a monochrome pendant light with a clipped 3D printed bird close to its textile covered cable.


These monochromatic pendant lights are offered in different colors, each and every supporting a shade matching figurine of a wood pecker.


The fantastic approach of 3D printing transforms a simple pendant light into an iconic poetic object.




Cute Kids Bedding by Snurk


 Kid’s rooms aren’t only about design, but a lot of their interest visually also depends on interaction. Though bedding might not seem like something that’s entirely interactive, Snurk has designed some interesting duvet covers that make your kiddo excited for bedtime.


This cute kids bedding by 'Snurk' is photo-printed to look just like a trampoline. Nina's design is incredibly realistic, incorporating the blue tarp and red ropes printed on 100% cotton. Parents who discourage their kids from jumping on the bed should avoid purchasing this product. The concept was developed by illustrator Nina van de Vondervoort for Snurk and it is sure to get kids bouncing.


Kids will jump on the bed with or without it, but it makes it even cuter when they do. This bedding will help to inspire kids believe they can jump even higher than they normally could -- parents might want to keep an eye on their little ones for this reason.
Just like a real trampoline, the imaginative bed set will ensure that kids will have fun.


Children can pretend that they are astronauts soaring through space and time as they snooze on the astronaut suit duvet cover. The blanket cover has a life-sized astronaut outfit printed onto it, and the accompanying pillowcase has the helmet.



Kids can feel comforted at night to know they have someone watching over them and they can imagine what it's like to go up into space and see the planets and the stars up close. The room can be made into a space theme with miniature solar system models and glow-in-the-dark star stickers as the finishing touches. Parents will be happy to know that their kids have lofty dreams as they're looking up to astrophysicists.
If someone lies right under the astronaut suit duvet cover, it looks like they are an astronaut.


And finally a duvet cover that shows the world what you truly are: a beautiful princess!


Go ahead and doze off, dream of your prince charming on a white horse. But first make sure you are lying perfect underneath your diamond tiara. What a sleeping beauty! 


A lifesaving hero, which child doesn’t dream of becoming one? This bedding makes that dream practically come true.


Because the print of this fire-fighter suit looks so real, it’s surreal. Better go to bed early, in case the siren goes off tonight.


This is Ollie!
Ollie is a playful young cat that loves children. Also Ollie likes to keep your bed nice and warm.





But what makes Ollie truly special is that people who suffer from the most severe cat allergy have no problems around him.


This is Bob!
Bob loves sniffing around, walking, not listening and stealing sandwiches from the kitchen sink.



But most of all Bob loves sleeping. All curled up on top of his owners’ warm and soft duvet. If it were up to him, he’d lie there all day. And all night for that matter.

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