Speaking of art and just recently about the Vivienne Westwood Couture After Show Party - an interesting article about an extra-ordinary co-operation has fallen into my hands:
Just in time for her 70th anniversary the last year (would you have guessed it?) the grand dame and punk royalty Vivienne Westwood has designed a signature sleeve for the Chivas Regal 18yo bottle.
With her stylish four-piece design in Union Jack Vivienne Westwood has turned the Chivas Regal 18yo bottle into the style icon of whisky.
The co-operation has been presented first time at London Fashion Week 2011, where Vivienne Westwood, who celebrated her 70th birthday on April 8th, strutted some pieces of her Autumn/Winter collection on the catwalk – amongst it the stylish four-piece in Union Jack style for Chivas Regal 18yo Scotch Whisky.
The designer delightfully signed a few of the bottles before her very first show in Vienna. The hand crafted edition is limited to a 2,5k pieces, signed in gold, serially numbered and available world-wide at the price of 425 Euro. In the meantime some of the exemplars have already been auctioned for a way higher price.
Chivas is continuing a series of legendary co-operations with prestigious designers, such as Christian Lacroix, Andree Putmann and Alexander McQueen.
The queen of punk has re-invented and revamped the premium blend scotch whisky and tailored a sophisticated silk coat in Union Jack print. The history of Chivas as well as the history of Union Jack reach back into the year 1801 – Vivienne Westwood took it as an inspiration for the exclusive limited edition.
”Only by looking at the past, we are able to create the future. I come from England, therefore the British culture is undeniable in my designs“, says the artist and designer, who happen to have a very special relation with Austria. ( Her spouse and former student Andreas Kronthaler is Austrian)
The foundation of this co-op between Chivas and Vivienne Westwood was the love of handy-craft and the profound knowledge about the meaning of the past for the future.
”The symbiosis with Vivienne Westwood is a colaboration on the highest fashion level. Artisan craftwork and exclusivity make the two of them a perfect match, the fact that we now haveVivienne Westwood ( flag-ship store) in Vienna is a great pleasure because the international character is made visible, ” says Doris Kurzbauer, head of marketing about the interplay of design expertise and whisky creation.
Four hand-tailored pieces with golden embellishment are exuding masculinity and elegance. White golden, round logo buttons are keeping the coat together and giving it the typical Vivienne Westwood look. The designer has included an instruction, that describes how to put the four pieces together, so they build the coat. The colours blue and red are giving this special edition of Chivas Regal 18yo a touch of luxury – they represent precious stones sapphire and ruby which also are set on the crown of the Queen’s crown jewels. To top off this exclusive and extravagant creation the British fashion icon has added a crowning accessory – each bottle is carrying a blue golden ”flash” with her signature imperial orb around its neck.
Pernod Ricard has one of the most prestigious portfolios of drink labels such as: ABSOLUT Vodka, Havana Club, Rum, Chivas Regal, Ballantine’s Olmeca Tequila, Beefeater Gin and Mumm and Perrier- Jouet champaign.
From what I see on the pictures I think the coat looks opulent, wonderful and cool. Now I am just left wondering: for the price of 425 Euro – would you love to make such limited edition Vivienne Westwood for Chivas bottle yours or would you invest in one of her famous and unique tailored dresses?