Wednesday, July 16, 2014

Beats Rewards World Cup Winners With 24-Karat Headphones


Have you heard? Beats is giving away 24 sets of Beats Pro audio cans to the victorious German soccer team and those are not just any Beats Pro we are talking about; they are 24-carat gold dipped Beats Pro headphones. But why 24? Well, 23 will go to the folks who actually do the work and one for the person who screams shouts and probably spits a lot.


That’s the manager, in case you are still clueless. Businesses can’t wait to jump on the opportunity to promote themselves during the 2014 FIFA World Cup and Beats is no different. more so when one of the sportsman had, at one point in time during the World Cup proceeding, ‘caught’ using Beats product when Sony was clearly the official sponsor, which lead to subsequent ‘ban’ of using non-sponsor products throughout the duration of the game.


So is Beats hitting back now that the whole four-year-once game is over? Probably. And did Beats foretold Germany would take the Cup? Probably not. It’s more likely that the firm has already prepared the sets and plan on gifting to the team that takes the trophy home. Anyway, as if the hardware isn’t enough, Beats have also commissioned fashion photographer Rankin to create a ‘celebratory salute’ to the victory, featuring supermodel Naomi Campbell and of course, the Gold Beats Pro headphones.


The worked entitled ‘Golden’ had Naomi dressed up in gold attire, accompanied by the 24-carat coated audio cans over her head and a golden soccer ball, striking a pose as the World Cup trophy. You know what I think? It is marketing gimmick at its best, but i am sure those 24 dudes won’t be complaining. Keep going for a full length shot of Naomi and also catch a congratulatory message from Beats x Naomi.


If You want to look like the stars, get Beats (Gold) Limited Edition at Amazon.

Inkcase Plus Adds A Second E-Ink Display To Your Android Phone To Conserve Battery


Battery life is almost always the top concern when it comes to gadget, especially smartphone. According to study, an average person checks his or her phone around 110 times a day (that’s a hell lot checking of phone if you ask me). Couple that with the fact that the display consumes up to 50 percent of the smartphone phone juice when use for reading, thus leading to the battery woe we have today.


Basically, the moment you turn it on and starts browsing or do whatever, the juice is going flow out like water from the faucet. Singapore-based tech firm, OAXIS thinks they have a solution to this pain-in-butt problem with the company’s InkCase, first introduced for iPhone 5/5S and Galaxy Note 2. Now the folks is bringing this same goodness to Galaxy S5 users too.



This iteration, referred to as InkCase Plus, is in the form of a folio for S5 and the display that OAXIS is touting is modular, allowing you to use unattached to your smartphone, placed facing the handset or as the cover of the folio. The idea behind InkCase Plus remains the same as the original; it connects to your device via Bluetooth and allows you to transfer stuff like boarding passes, ebooks, maps, take calls and more, which you probably can do without colors, to the e-ink display, thereby conserving precious battery energy. Simple enough? The company claims the second e-ink display will allow for up to 18 hours of reading time and by the nature of e-ink display, the image and/or text displayed will be retained even when there is no power.


The InkCase Plus e-ink case sounds like an attractive proposition to power users, but only if you don’t mind adding 45g weight and 5mm thickness to your thin S5. The firm is currently pitching this idea on Kickstarter, where with a pledge of $89 or more, you can secure yourself one InkCase Plus e-ink case and expect shipment sometime in October 2014. For non S5 users, you can opt for other case (with the e-ink module, of course), but that’s subject to a poll with the phone models getting at least 500 votes will be produced.

The product is already available at Amazon.




Ritot Projection Watch Solves Your Dilemma Of Bracelet Or Wrist Watch


Apart from the jump from pocket watch to one that you wear on your wrist, timepiece has remained largely unchanged. Sure, there are added functionalities, as showcased in smartwatches, but still it is a display or dial face with the information, and that’s that. Now, a California tech firm, Ritot, wants that to change. The outfit has conceived an entirely new way of telling time with its bracelet-like Ritot Projection Watch.


As the name implies, it display the time by projecting it on your back of your hand. by getting rid of the display altogether and going the projection route, Ritot managed to craft a timepiece that is the size of a bracelet, which pretty much solves your dilemma of whether to wear a watch or bracelet in your next outing. With the Ritot, timepiece has now truly becomes a jewelry piece.


But that’s not all. In addition to telling time, it is also a smartwatch of sort. it is also a notification device, where you can get notifications such as incoming call ID, text messages, calendar reminders, emails, Facebook messages and more – all projected onto the back of your hand, along with the mandatory vibration to subtly inform you of the notifications. There is a companion app that lets you customize the notifications, such as what apps to send the notification and what to notify. According to Ritot, the projected information is both day and night friendly, and you can easily change the projection color at a touch. To tell time, all you have to do is to touch a button, or if you like, simply shake your hand. The projected information will be displayed for 10 seconds, after which it will automatically disappear.


There is a built in battery to gives you up to one month standby time or 150 hours of projection time. it is waterproof, though no mention of to what extend, and it offers both 12 or 24 hours time display mode. Last but not least, the projection view can be changed to suit both left and right hand watch wearer (done through a ‘base’ that also charges the watch wirelessly).


Available as bracelet or sport model, the Ritot Projection Watch can be acquired through Indiegogo for just $120 a piece, but you won’t be expecting shipment until between January and February 2015. in case you are wondering, the watch has already surpassed its set funding goal of 50 grand and as it stands, it has racked in over $125,000 in financial support (and it has 39 more days to go), which goes to show the wide appeal of the projection watch. That’s the first step. Now, all that is left is for the outfit to keep to the timeline.




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