Sunday, September 28, 2014

Will.i.am And Designer George Gorrow Debuts ill.i.Optics Eyewear Collection


These are the busy times for Will.i.am, the producer, band member of the Black Eyed Peas and entrepreneur. Well-known for his love of fashionable as well as quirky eyewear, Will.i.am last week launched a new eyewear collection – ill.i Optics. The collection comprise of sunglasses and frames for men and women. Australian designer George Gorrow has teamed up with Will.i.am in designing the collection influenced by 1980’s frame choices of hip hop pioneers and the oversized glasses worn by graffiti characters of the decade. They also made sure to incorporate designs and features from some of Will.i.am’s favorite eyewear.


Designed in LA and handmade in Italy, entire ill.i Optics collection is made combining materials acetate and metal along with high-tech flatter four-point lenses. Additional designs are scheduled for early next year release. “I see a gap in the world of eyewear and this is my installment of what I feel is missing. I want this to be an honest brand it’s about dedication and passion” Will.i.am said.


George Gorrow is well known as a co-founder of the Aussie brand Ksubi, unique vision and inventive design techniques are hallmarks of his creations for the label. Will.i.am’s decade- long friendship with Garrow is the result of him being a fan of his creations. In addition to the ill.i. Optics collection, singer is in news this week for designing a one-off Lexus NX.


Jaguar XE By Stella McCartney Dressed For Success


On September 29, if you are in Paris and see a fleet of new Jaguar XE’s roaming Parisian streets clad in unusual paint work don’t panic. Two British brands got together to create the FEEL XE advertising campaign to boost interest for the latest entry-level Jaguar XE. British automaker has invited fashion designer Stella McCartney to dress a limited number of Jaguar XEs, which the company plans to use to transport VIPs around Paris during the Paris Fashion Week. McCartney chose to wrap Jaguars with Superhero print from her 2015 Spring collection. The official presentation of Jaguar XE range along with full details, automaker will announce at the Paris Auto Show.
“Jaguar is a British brand that’s full of heritage, charm and one that I’ve admired for years so it’s a pleasure to be finally working directly with them. It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design – I can’t wait to see it on the streets of Paris,” said McCartney in a statement.


In a press release Jaguar said, “both Stella and Jaguar represent the best in British design and have a shared commitment to modernity, performance and innovation.” In addition to Stella McCartney, Jaguar announced British actor Idris Elba will be part of the FEEL XE project.

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